Sunday, March 9, 2014

Samsung to Donate $3M to Charities Chosen By Ellen

Recently Twitter blew up thanks to selfie taken at the Oscars.  The selfie was seen all over the world, and it was retweeted 3million times. Ellen DeGeneres the host of the 86th Academy Awards took an opportunity and gathered the film industry’s biggest stars for a selfie that broke Twitter- and that helped to clarify which social media platform won the night.

Whether it was planned or not, Twitter was a constant presence throughout the entire Academy Awards. Degeneres promised she would be tweeting throughout the night.  Her tweets were retweeted between 26,000 to 170,000 times, which makes sense since there were about 1 billion people watching their televisions during the show. According to Twitter there were more than 14.7 million Oscar telecast-related tweets during the live show.

Ellen definitely knows how to work the system. Degeneres was constantly pulling out her Samsung Galaxy Note 3 during the Oscar telecast to take selfies. Some people cried out product placement foul, but I choose to think otherwise.

Today on her post-Oscar live episode of “The Ellen Degeneres Show”, Ellen shared that Samsung was, in fact, donating $3 million to charity since they’d gotten so much exposure at the Oscars. Ellen is going to divide up the money between St. Jude’s Children’s Hospital and Humane Society of the United States.


So folks, I guess the message is, a lot of retweets can equal to a lot of donated money. Stay classy Ellen.

By Marla Fong

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